About Us – Apparel Group

Apparel Group is a global fashion and lifestyle retail powerhouse headquartered in the Middle East, recognized for shaping the region’s retail landscape through innovation, diversity, and an unwavering commitment to customer experience. With a portfolio of more than 80 international and homegrown brands, Apparel Group has grown into one of the most influential retail conglomerates, operating thousands of stores across the GCC, India, South Africa, Southeast Asia, and beyond.

Driven by a vision to make world‑class fashion, beauty, footwear, and lifestyle products accessible to every customer, Apparel Group continues to expand its footprint through strategic partnerships, market‑leading concepts, and a deep understanding of evolving consumer trends. Our brand portfolio includes some of the world’s most loved names across multiple categories — from fast fashion and athleisure to luxury, cosmetics, homeware, and F&B — offering a dynamic and inclusive shopping experience for millions of customers every year.

At the heart of Apparel Group’s success is a culture built on passion, agility, and people‑centric values. Our diverse team represents more than 100 nationalities, united by a shared commitment to excellence and a drive to deliver exceptional service at every touchpoint. We invest in talent development, leadership growth, and digital transformation to ensure our people are empowered, supported, and equipped to thrive in a fast‑changing retail environment.

Innovation is a cornerstone of our identity. Apparel Group continues to lead the industry through data‑driven decision‑making, omnichannel integration, and cutting‑edge retail technologies that enhance both customer experience and operational efficiency. From e‑commerce expansion to sustainable initiatives, we are dedicated to building a future‑ready retail ecosystem that balances growth with responsibility.

As we continue to evolve, Apparel Group remains committed to its founding principles: delivering value, elevating customer experiences, and creating opportunities across the global retail landscape. With a strong legacy and an ambitious vision for the future, we are proud to be a trusted partner, an employer of choice, and a driving force in the world of fashion and lifestyle retail.